Here at Chicago Tag & Label, we’re committed to providing you with a custom label solution that helps your product stand out on store shelves. We have the technology and skill to create virtually any kind of label you can imagine, but the design of your label is up to you. A great label is memorable, makes your product easy to recognize at a glance, and gives consumers all the pertinent information they need in a few words and images.
Designing a successful label is something of an art, so here are some tips to help you create labels for your products:
Shape up. The size and shape of your label is important, and you need to consider where the label will be on your packaging before determining them. Make sure the label is slightly smaller than the space where you want to place it. In general, round labels look best on round lids, and rectangular labels work best on the sides of containers or jars. Chicago Tag & Label has the capability to cut labels in the shape of your artwork, so don’t feel restricted to basic shapes.
Color counts. Different colors evoke different emotions and concepts, so study color theory before choosing the predominant colors of your label and see if they convey the right message. Also consider the color of any text on your label, as dark text on a dark background or light text on a light background could force your customers to squint as they read your label. Colorful labels can be eye-catching, but don’t be afraid of white space to help separate design elements.
Materials matter. The materials you choose for your labels should be in sync with your product. A flat, brown paper makes a better choice for an artisan soap label than the label on a bottle of soda, which makes more sense made with reflective foil. Different materials provide different textures, which can be just as important as color for communicating what kind of product consumers are looking at and how you want them to feel about it. Materials also have an impact on the durability and sustainability of packaging — a paper label won’t stand up to freezing as well as vinyl or foil, but will be more biodegradable.
Be legible. Labels that are cluttered with a lot of text or text that’s in a difficult-to-read font are less likely to grab a consumer’s eye and communicate to him or her effectively. A good rule of thumb is to keep any text on your label at a size of 6 points or higher, with the most important information sized at least 10 points. Stay away from fonts that are too thin or too ornate, as they won’t register as well from several feet away. Likewise, any logo used on your label should be easily recognizable. Be sure to save your label design in a high-resolution format, or else the printing process could make it blurry.
Design Labels With Chicago Tag & Label. A strong label can do a lot to draw consumers to your product, and Chicago Tag & Label can help you realize that goal. No matter how we create a custom label for you, however, it’s all rooted in a strong label design. Contact us today and find out how we can take your label design to the next level.