Standing out from the crowd of e-commerce brands can be accomplished several ways. One such tactic businesses cannot afford to overlook is in their approach to packaging. While its main purpose is to deliver goods as safely and cost effectively as possible, there is a strong correlation between smart packaging design and customer loyalty. Here is a brief look into that relationship along with a few strategies brands can utilize to capitalize on it.
First, just how impactful is e-commerce packaging? A growing collection of research shows it has real potential to increase sales, drive customer loyalty and boost a brand’s potential reach. It can also help to decrease the number of returns and its associated costs. All of which can have a significant effect on an organization’s profitability and overall success.
In fact, a recent survey found approximately 52% of online shoppers who received their order in custom packaging said they were more likely to order from that same company again as a result. What’s more, today’s consumers believe a product’s packaging to be nearly as important as the brand itself.
Brands often wonder just what it takes to make a lasting impression. Not to worry, there are numerous popular and effective approaches they can take into consideration. The first is to ensure the box arrives undamaged and presentable. As such, investing in sturdy packaging which is up to the task of fast packing, loading and delivery is essential.
To make a package more appealing, there can be elements of customization, decoration or branding in the outer design. The goal is to make the customer’s unboxing experience more exciting as well as to spark pleasant feelings as soon as it lands on the doorstep.
There are also tactics involving what goes inside the box to consider. From free samples and discounted product offers to a personalized thank-you note, there are many ways to let patrons know you appreciate and value their business. Knowing which “gift” to include and the best timing often takes research into the target market and its demographics. However, there are some tried and true methods any company can employ without breaking the bank. The key to success is going the extra mile with a meaningful gesture the customer is sure to notice.
Nowadays, adding such inserts or otherwise enhancing the packaging with a little creativity has become an essential marketing tactic. Fortunately, it’s an easy and relatively inexpensive change capable of paying out big time when done right.
or further information and additional examples on how to make packaging stand out, please see the accompanying resource.
Chicago Tag & Label is your go-to source for these and many other improvements to your supply chain network. For more information about how we can create custom products for you, contact us or request a quote today.